Coach by discipline. Mentor by experience. Advisor by practice.
Jonas Partners is an executive coaching practice for founders and CEOs. Founded by Warren Jonas — ICF PCC certified executive coach, serial founder (Wild & Stone, Robert Lloyd), and board advisor across sectors. The practice combines coaching discipline with real operator and boardroom experience.
Warren Jonas founded Wild & Stone in July 2018 (sustainable homewares) and Robert Lloyd in 2007 (property investment). He sits on board advisory or NED seats across pharma (SA Pharma), mortgages (CRC), moving services (Moving Home Company), digital marketing (Nuli, Noffee), hospitality (Temple), and previously Amazon marketplace consulting (AMZ PPC Management, 2025).
Our engagements are structured but not prescriptive. We don't sell session packages. We commit to the outcome, and we stay until the work is done.
One-to-one coaching for founders, CEOs and senior leaders. ICF PCC certified and Henley-trained. Paired with mentorship drawn from serial-founder and board-advisor experience across multiple sectors and founder exits. Coaching when the answer needs to come from you. Mentoring when direct experience is what's called for.
→Board-level advisory drawing on serial-founder and board-advisor experience across pharma, e-commerce, financial services, logistics and property. Strategy, governance, and the quiet conversations between board meetings.
→Peer coaching cohorts of eight to ten founders and CEOs. Monthly facilitated sessions on the Compass methodology — hear how other captains weathered your storm. Application-based.
→AI-powered coaching platform built on the Compass Coaching methodology, extending the rigour of executive coaching between sessions and across teams. compass-coach.co.uk
→The pillars unique to each leader. The non-negotiables that shape every meaningful decision.
Are the rocks moving? Honest accounting of what's getting done versus what's been said.
The patterns about you—how you think, what trips you up, what compounds when you stop fighting it.
The outcome of N + E + S done well. Not luck. The result of being deliberately oriented.
Globally recognised certification from the International Coach Federation. The standard for serious executive coaching practice.
Certified through Henley's executive coaching programme.
MSc Psychology · In ProgressMentor across TechStars' global accelerator network, working with early-stage founders through scale-up.
Mentor for Virgin StartUp founders—first-time and serial—across the UK ecosystem.
Built and sold businesses. The work is informed by what it actually feels like to run, scale, and exit.
Serial founder and board advisor across pharma, e-commerce, financial services, logistics and property.
Warren chairs Forum 9 and Forum 13 within the Business Leader Group—confidential peer groups where ambitious founders and CEOs challenge each other's thinking. Proof he's trusted in the room, not a service.
I was in need of direction and clarity around my new role, and Warren has been excellent at providing direction, focus and honesty on what my short and medium goals should be.Barry Rylance · CRC★★★★★ Google review
Warren came in during a crucial moment of our business. What's interesting is that we hadn't fully grasped the reasons we were in a crucial moment, nor how crucial the moment really was…Konstantinos Savvanidis★★★★★ Google review
Working with Warren has been one of the most transformative experiences of my professional life. He asks the right questions, challenges the way you think, and somehow makes you discover the answers within yourself.Ranim El-Ech · Paradox★★★★★ Google review
A story about the founder-to-CEO drift, the moments every leader hits, and the compass that holds when the wind changes.
Read the essay →For founders who have outgrown the operator seat and need to lead the company they built.
Read the essay →Your strategy is clear. Your team is busy. The ship still isn't moving. Four gaps between founder and team — and how executive coaching closes them.
Read the essay →The greatest risk isn't the storm outside — it's the hole in the hull you refuse to look at. Founder self-awareness on the decisions you already know you need to make.
Read the essay →The N pillar of Compass Coaching. Healthy revenue, a team that delivers, and no shore to row towards — why the first thing a coach does is help a founder pick one.
Read the essay →Nine months in. Strategy set. Team strong. Everyone rowing hard — and still miles behind. Why execution isn't harder work, it's a system.
Read the essay →Different quarter, different decision, different team member — but underneath, the same shape he can't quite name. The S pillar of Compass Coaching.
Read the essay →The three roles do very different things. A practical guide to telling them apart, from the firm that offers all three.
Read the essay →A founder who has, by every external measure, won — and can't work out why the winning feels like sinking.
Read the essay →Six honest signals it's time — and the wrong reasons most founders wait for.
Read the essay →A methodology for leaders adrift. The proprietary Jonas Partners approach — four pillars (N-E-S-W): North Star, Execution, Self-Awareness, Winning.
Read the methodology →A 30-minute call to see whether we're the right fit. Confidential, no obligation, and the most useful half hour you'll spend this week if there's something genuinely on your mind.