Coach by discipline. Mentor by experience. Advisor by practice.
Jonas Partners is a boutique business consultancy. Founded by Warren Jonas — ICF PCC certified executive coach, serial founder (Wild & Stone, Robert Lloyd), and board advisor across sectors. The practice combines coaching discipline with real operator and boardroom experience.
Warren Jonas founded Wild & Stone in July 2018 (sustainable homewares) and Robert Lloyd in 2007 (property investment). He sits on board advisory or NED seats across pharma (SA Pharma), mortgages (CRC), moving services (Moving Home Company), digital marketing (Nuli, Noffee), hospitality (Temple), and previously Amazon marketplace consulting (AMZ PPC Management, 2025).
Our engagements are structured but not prescriptive. We don't sell session packages. We commit to the outcome, and we stay until the work is done.
One-to-one coaching for founders, CEOs and senior leaders. ICF PCC certified and Henley-trained. Paired with mentorship drawn from operator experience across nine board seats and multiple founder exits. Coaching when the answer needs to come from you. Mentoring when direct experience is what's called for.
→Board-level advisory drawing on direct NED experience across nine companies in pharma, e-commerce, financial services, logistics and property. Strategy, governance, and the quiet conversations between board meetings.
→AI-powered coaching platform built on the Compass Coaching methodology, extending the rigour of executive coaching between sessions and across teams. compass-coach.co.uk
→The pillars unique to each leader. The non-negotiables that shape every meaningful decision.
Are the rocks moving? Honest accounting of what's getting done versus what's been said.
The patterns about you—how you think, what trips you up, what compounds when you stop fighting it.
The outcome of N + E + S done well. Not luck. The result of being deliberately oriented.
Globally recognised certification from the International Coach Federation. The standard for serious executive coaching practice.
Certified through Henley's executive coaching programme.
MSc Psychology · In ProgressMentor across TechStars' global accelerator network, working with early-stage founders through scale-up.
Mentor for Virgin StartUp founders—first-time and serial—across the UK ecosystem.
Built and sold businesses. The work is informed by what it actually feels like to run, scale, and exit.
Serial founder and board advisor across pharma, e-commerce, financial services, logistics and property.
Warren chairs Forum 9 and Forum 13 within the Business Leader Group—confidential peer groups where ambitious founders and CEOs challenge each other's thinking. Proof he's trusted in the room, not a service.
Warren is the first coach who didn't try to make me feel better. He made me see clearly. Six months in, the business looks different because I do.Founder & CEO · SaaSapproval pending
The advisory work cut through eighteen months of board ambiguity in two sessions. Direct, structured, and entirely focused on what mattered.Chair · Pharmaceuticalapproval pending
The N-E-S-W framework has become how my leadership team talks now. North Star, Execution, Self-Awareness, Winning—it's a vocabulary that holds up.CEO · E-commerceapproval pending
Forum 9 has been the single most useful room I sit in all year. Quietly transformative. No theatre, just the work.Founder · Financial Servicesapproval pending
A story about the founder-to-CEO drift, the moments every leader hits, and the compass that holds when the wind changes.
Read the essay →A methodology for leaders adrift. The proprietary Jonas Partners approach — four pillars (N-E-S-W): North Star, Execution, Self-Awareness, Winning.
Read the essay →The three roles do very different things. A practical guide to telling them apart, from the firm that offers all three.
Read the essay →A 30-minute call to see whether we're the right fit. Confidential, no obligation, and the most useful half hour you'll spend this week if there's something genuinely on your mind.